How to raise prices without losing the customers you actually want
Pricing power is built before the increase, not announced with it. Here is how to test it, segment it and roll it out without a churn spike.
Sales
Finding customers and closing deals, from first sales to a repeatable process.
What it really costs to get your product onto a retailer's shelf
The wholesale price is only the start. Slotting, promotions, chargebacks, payment terms and returns decide whether a big retail account makes you money.
The FTC shipping rule every online store is already bound by
If you sell physical goods online, a federal rule governs your shipping promises, your delay notices and how fast you refund. Most founders have never read it.
How influencer deals work, and what the FTC expects you to disclose
Paying creators to talk about your product is an advertising deal with legal strings attached. Here is how to structure one and keep the disclosure right.
CPM, CPC, CPA: how advertising is actually priced, and who carries the risk
Every advertising pricing model is a bargain about who bears the risk that an ad does not work. Knowing which one you are signing changes how you buy.
SOC 2 for startups: what the report proves and when you actually need one
Enterprise buyers increasingly ask for a SOC 2 report before they sign. Here is what it covers, how Type I and Type II differ, and how to time the work.
How to get through enterprise security reviews without stalling the deal
Security questionnaires and procurement reviews can add months to an enterprise sale. These are the steps that shorten them, from answer libraries to contract positions.
Accepting crypto as a business: the tax and accounting mechanics
Taking payment in digital assets creates income, basis and a second taxable event when you sell. What changes for your books, payroll and risk controls.
What a 10-K tells an operator that a press release never will
Public companies' annual reports hold pricing, cost and risk detail your competitors and customers are legally required to disclose. Here is where to look.