
Build Or Buy: How Startups Should Decide Which Internal Tools To Code
A practical test for when your engineers should write an internal tool themselves, when to pay for software, and the costs founders routinely leave off the spreadsheet.
Editorial Staff
The Tech Desk covers technology from the operator's chair: AI deployment, SaaS economics, cybersecurity for small teams and selling to the enterprise. Reporting under this byline is produced by the editorial staff of Founder Insider.

A practical test for when your engineers should write an internal tool themselves, when to pay for software, and the costs founders routinely leave off the spreadsheet.

Buyers and later-stage investors look past the demo to your code ownership, licenses, security record and cloud bill. Here is what they examine and how to prepare.

AI vendors handle your prompts, files and customer data under terms that vary widely. These are the clauses that decide what happens to your company's information.

Resume screeners, video-interview scoring and recruiting chatbots can create discrimination exposure for employers. Here is how the risk works and what to check before you deploy.

Usage-based model pricing can quietly erode software margins. These are the engineering and pricing controls that keep inference costs in line as adoption grows.

Recurring revenue, retention and payback periods drive how SaaS companies are valued. Here is how each is defined, where founders bend them and how diligence catches it.

A price increase is often the fastest revenue lever a software company has, and done carelessly it accelerates churn. Here is how to plan, announce and measure one.

Business email compromise relies on a convincing message and a rushed payment. These are the controls that stop it, and what to do if money has already left.

The earliest decisions after a security incident shape the legal, financial and customer fallout. Here is the order of operations for a small company without a security team.

Enterprise buyers increasingly ask for a SOC 2 report before they sign. Here is what it covers, how Type I and Type II differ, and how to time the work.

Security questionnaires and procurement reviews can add months to an enterprise sale. These are the steps that shorten them, from answer libraries to contract positions.